Is innovation part of your company’s DNA? In Six Stages of Digital Transformation, a report put together by Altimeter, a Prophet Company, the sixth stage, “Innovate and Adaptive” is when a
The heart of digital transformation is NOT technology. First and foremost, it’s about the customer experience and the steps a company takes to respond to its customers
Digital Transformation DiscussionBy Stage Four, along the journey of Digital Transformation, we begin to see the hard work of change agents’ take shape. The attention of
You Can’t be Everywhere – That’s What Your Website is For The truth is, you aren’t always going to be there when your customers want
This third stage of digital transformation — in our series that outlines the Six Stages of Digital Transformation for CMOs and other marketing professionals — focuses on
Altimeter, a Prophet Company, compiled years of interviews and research with digital transformation change agents. After analyzing the data, they found that there is a six-phase process
Google recently discovered something called “Micro-Moments” after talking withpeople about their needs and discovering that people evaluate purchase decisions, solve unexpected problems, try new things
“Digital transformation is more than just digital; it’s about remodeling businesses to be agile, innovative, and customer-centric at their core.” This is the heart of the message from Altimeter’s
If you’re a CMO or another type of marketing professional and clicked on the link to this blog, chances are good that you are, or
