In today’s home remodeling industry, simply providing quality service isn’t enough to stand out; having an online presence, especially on Google in your local area is crucial. In this piece, seasoned strategist Matt Penchuk will delve into the home remodeler marketing strategies that will help home remodelers across the US to surpass their competition. Drawing from over ten years of experience in supporting service businesses, these insights are invaluable for companies looking to climb the ranks in Google search results.
Navigating the Home Remodel Business Marketing Scene
Google offers avenues for home remodeling businesses to capture clients attention. Strategy-driven home remodeler marketing plans can take your business from unknown to a full client load in a relatively short period of time.
Key focal points include the following:
Google Guaranteed ads: A premium space reserved for businesses that pass background checks and provide work guarantees.
Google Search Ads: Operate on a pay-per-click model where businesses compete for ad placements.
Google Maps Pack: A platform for local businesses to be prominently featured, based on user searches.
Organic Search Results: Non paid listings deemed most relevant by Google for specific search queries.
When discussing the importance of Google’s map pack and organic searches for home remodel marketing businesses, Matt stresses the significance of being visible across these platforms as much as possible. In particular, local businesses greatly rely on the Google Map Pack and organic search results because of their ability to drive conversions. For example, if your business is based in Pittsburgh the search term “Pittsburghs top remodeling” attracts around 703 searches per month, which indicates an opportunity for generating leads and attracting customers.
5 Key Strategies for Dominating Google Rankings
1.) Get Reviews
Most businesses don’t have the time to establish a solid reviews program, however the number and quality of reviews that show up on your maps profile SIGNIFICANTLY impacts how visible you are in the Google Map Pack.
Here’s what Matt suggests:
- Actively seek reviews from satisfied clients.
- Responding to all reviews, showcasing your engagement and appreciation for feedback.
2.) Optimize your Google Business Profile
Photos and consistent NAP (Name, Address, Phone Number) details across the web (including directories like Bing, Apple Maps, and BBB) play a crucial role. More photos and consistent information enhance your credibility and visibility. Here’s an entire article on how businesses can optimize their Google Business Profiles.
3.) Enhance Your Website’s Content
A robust content strategy is essential for supporting your Google Business Profile and improving organic search rankings.
Matt recommends:
- Expand your website content: Aim for 1,000 to 2,000 words on your homepage, detailing your services and locations served.
- Create a location-specific page for each city you serve: Talk about the areas you serve to improve local search visibility.
- Write service-specific content: Each service you offer should have a dedicated page that’s rich in relevant content about the service that you offer. This will enable your Google Business profile to come up high in search results.
4.) Research and Leverage Keywords Effectively
Your website’s title tags, meta descriptions, and content should include high-converting keywords like “kitchen remodeling Pittsburgh.” This helps Google understand what your site is about and match it with relevant searches.
5.) The Role of Backlinks
Backlinks are akin to a popularity contest in Google’s eyes. (No, really.) Even if a construction website has numerous backlinks, a lack of substantial content diminishes its value.
Take The First Step
Whether it’s on a DIY basis, or hiring a company that can help develop a comprehensive approach to by focusing on reviews, Google My Business optimizations, content strategy, keyword optimization, and backlinks—can significantly enhance your remodeling business’s online visibility. Matt’s insights provide a blueprint for not just competing but excelling in the digital space. If you’d like a personalized overview of how your home remodeling business can improve its online presence, contact us today by filling out an online form, or by calling (408) 617-9267.
Remodeling the Future: Elevate Your Home Improvement Business with Search Strategy Marketing
In the competitive world of home improvement and remodeling, standing out and captivating the attention of potential customers is more crucial than ever. Success in this industry isn’t solely about delivering quality work; it’s equally about the strategic marketing behind the scenes that draws new clients to your services. This is where Search Strategy Marketing shines, offering specialized marketing strategies designed to propel your remodeling service to the forefront of the industry.
Why Choose Us for Your Remodeling Marketing Needs?
Specialized Home Remodeler Marketing for Your Remodeling Business
At Search Strategy Marketing, we understand the nuances and challenges of marketing for the home improvement sector. With over a decade of experience under our belt, we’re not just a service provider; we’re a partner in your growth. Our team, led by company owners Matt and Christine Penchuk, and account managers, becomes an extension of your company, focusing on optimizing your online presence and driving growth.
Crafting Your Home Remodeling Business’ Digital Presence
Inspired Digital Marketing for Home Remodeling
The dynamic nature of home improvement trends requires your business to constantly adapt and communicate your offerings effectively. Search Strategy Marketing steps in to bridge this gap with a variety of digital marketing strategies aimed at achieving three primary goals:
- Generate More Leads: Utilizing SEO, PPC ads, and social media marketing, we aim to significantly increase your lead generation.
- Increase Brand Awareness: Through targeted social media efforts and local SEO, we ensure your brand stands out in the digital landscape.
- Boost Revenue: By fostering customer loyalty and leveraging CRM tools for targeted marketing, we help convert leads into lasting customers.
A Customized Approach to Marketing Your Kitchen Remodeling Services
The kitchen, often considered the heart of the home, demands a marketing strategy that reflects the trust and quality your company brings to the table. Search Strategy Marketing specializes in:
- Beautiful Kitchen Remodeling Websites: Creating mobile-friendly, visually appealing websites.
- SEO and PPC Campaigns: Enhancing online visibility through tailored SEO strategies and Google Ads.
- Content Creation: Producing unique content for email marketing, social media, and more to showcase your expertise.
- Managing Online Reviews: Building a positive online reputation through strategic review solicitation.
Elevating Your Bathroom Remodeling Services
To give your bathroom remodeling business the competitive edge it deserves, Search Strategy Marketing offers comprehensive marketing solutions that include:
- Unique Bathroom Remodeling Websites: Your business isn’t like everyone else’s. We offer tailored, mobile-optimized websites designed to convert visitors into leads.
- Comprehensive SEO Strategies: Elevating your organic search presence to attract more local customers.
- Engaging Content Creation: Keeping your audience informed and engaged across multiple platforms.
- PPC Marketing: Targeting potential clients through effective paid search strategies.
- Managing Online Reviews: Enhancing your online reputation to foster trust and credibility.
In the ever-evolving world of home improvement, partnering with Search Strategy Marketing means not just keeping pace but setting the standard for excellence and innovation. Our tailored strategies, designed with your specific needs in mind, promise not just visibility but growth and success in the digital age.