A Google Business Profile (GBP) is one of the most versatile advertising tools today. When it comes to home remodeling marketing, offers a level of flexibility that businesses need to stay on top of search engines. Today’s article aims to answer your question by showing you all of the benefits of GBP. If you don’t have an account created, you will have one after you read this!
Google Business Profile is a Free Advertising Tool for Your Home Remodeling Marketing Efforts
Google Business Profile + Home Remodeling Companies = A WIN!
We need to start with a big one! A Google Business Profile is one of the most important marketing strategies you can add to the marketing mix for your home remodeling business. And it’s free to use! It is an online tool that helps you manage your business information and show it to potential customers free of charge.
All you need to do is invest some effort into creating and managing an account. Additionally, it is directly connected with Google Search and Google Maps, which adds another layer of awesomeness.
Google Business Profile is Easy to Use
Besides being free, GBP is very easy to use. You can manage all of your accounts from a single dashboard. That is convenient for all businesses. Customers love to use Google Business Profile. It is a fantastic addition that easily helps customers find a business.
Just based on that, you cannot go wrong with GMB. All people are using it, and it can only benefit your business.
Improve local SEO with Google Business Profile
If you are asking why is Google Business Profile is important for your business, one of the most important benefits is that it significantly boosts local SEO. This is a huge thing, especially for small businesses. Because it displays contact information and the address, you can use it to target customers in a specific area.
Have More Control Over Your Contact Info
If you have a website, you also have a contact page. While for some businesses, this usually includes the address, phone number, email, and working hours, for others, there might be a bit more info.
For example, if you are running a business with multiple locations, you might have more numbers, emails, and addresses. Furthermore, you might also have different departments which have their own numbers. When a customer searches your website for contact information, they might have a hard time combing through all that data to find what they need.
With GBP, you can create multiple accounts for each location and add only the relevant contact information. This saves a lot of time for customers because they don’t have to visit the website and look for the phone number or the address. Also, as soon as you change some of the data, you can easily update it on the GBP account and avoid the loss of customers due to a wrong phone number or address.
Google Business Profile Provides Valuable Data for Research
A massive benefit of websites is that they can capture all customer interactions. You can use that data later for research to understand how people communicate with your business. When it comes to Google Business Profile, you can do the same type of research.
It is vital to track how many people click on the website link, call the phone number, or get directions. You want to know precisely what communication channel brings the most traffic. Once you understand that, you can further optimize your marketing campaign to meet customers’ needs.
Build trust and credibility
One fantastic feature you should definitely use is the customer reviews section. Customers using your services or products can rate the business and write comments. These reviews help future customers.
As a business, you always want to establish communication that is based on trust and improve credibility in the market. Thanks to the visibility and popularity of GBP, you will see considerable success in this area.
One crucial step is to always reply to your customers’ reviews. Whether they are good or bad, you should always establish a connection. If they leave good reviews, thank them for using your services. If someone is unsatisfied, ask what happened and how you can improve.
These negative reviews can be beneficial if you solve customers’ problems. Any future clients will see that your business is always open for communication. That will create a level of trust.
You Can Open Accounts for Multiple Business Locations
We spoke earlier about running a business in multiple locations. It is crucial to utilize the benefits of GBP in this case. Business listings allow you to reach a wider audience. If you add the location factor, you can specifically target customers in that area.
This is especially important for those with a business in a crowded area with strong competition. To stay strong in the competitive market, you need to provide essential information about your business in a matter of seconds.
New Features Keep GBP Fresh
GBP is constantly getting updates and new features. It now supports a variety of options, such as:
- Booking
- Messaging
- Scheduling appointments
Experts from WP Full Care say this is especially important if you want to streamline your operations and substantially improve customer service. The more options you offer, the better. People often tend to add 3rd party software apps to add more functionalities to their websites, which is not always the safest option. However, when it comes to GBP, you have nothing to worry about.
You can integrate GBP with other services
People who use Google Business Profile often want to use other Google services. You can easily integrate Google Ads and Google Analytics with Google Business Profile to collect even more data. This is especially useful if you wish to build data-centric marketing campaigns.
Additionally, you can also connect it with Google Assistant and Google Maps to communicate with the customers, both on PC and smartphone. This approach will get more people to connect with you and even generate more deals.
Why is Google Business Profile important for your business? It’s fantastic!
If you have ever wondered why Google Business Profile is important for your home remodeling business, you now have the answer. These many excellent features make it a perfect platform for connecting to customers and providing important information about your business. Invest in GBP, and you will soon enjoy this fantastic app’s benefits!
Call us today for a free assessment of your business’ Google Business Profile!
Photos used:
https://pixabay.com/illustrations/google-my-business-listing-shop-4721856/
https://pixabay.com/vectors/map-location-gps-travel-pin-icon-4859139/
https://pixabay.com/vectors/feedback-survey-review-best-7323668/
https://pixabay.com/illustrations/customer-map-hand-finger-keep-1251735/
