Why would you want to hire an agency to market your commercial landscaping business? Below are five considerations when it comes to hiring a HubSpot agency over training your in-house staff.
What are five important things to know when it comes to hiring an agency for your commercial landscaping business?
1.) Timing
Do you want to hit the ground running with your marketing? If you need to get started ASAP, agencies come trained and ready to go with an entire team of people. They have what you need to get started without having to DIY it/wait to learn the ins and outs of online marketing.
Additionally, agencies have access to a plethora of software tools, giving companies who work with them a competitive advantage since they’re able to implement these new tools into campaigns with maximum efficiency.
2.) An Agency has Expertise in Digital Marketing for Landscaping Companies
Agencies are experts in digital marketing, and when they specialize in landscaping companies, like Search Strategy does, they use software and strategy to its fullest potential for this particular niche. This can help your landscaping business achieve improved results with regards to website traffic, lead generation, and ROI.
For example, it’s no secret that in order to be successful online, you’ll need a strong SEO strategy. But what many people don’t realize is that there’s more to SEO than just optimizing your website and creating great content. There are a number of other factors to consider, such as backlinking and website speed. And if you’re not sure where to start, it can be difficult to know how to optimize your landscaping website or other online profiles for the best possible results.
That’s where an agency SEO expert comes in. An SEO expert can help you learn the many aspects of SEO and develop a strategy that will enable you achieve the results you’re looking for. They can also help you track your progress and make adjustments as needed along the way.
The same goes for social media, content production, and using the full suite of sales tools.
3.) An Agency Provides Tailored (vs. general) Support
Support means no floundering!
Agencies provide ongoing support that’s personalized to your business’ campaigns and goals. Agencies can help you with any issues you may be experiencing, and will oftentimes find them before you even realize they’re happening 😉 Whether you are just getting started with making your company more visible online, or are simple looking to take your online marketing efforts to the next level, an agency can advise and help to get you on the road to achieving your goals.
4.) (Many) Eyes Focused on the Prize
With all of these tools, it can actually be pretty tough to keep your eyes on the prize of raising awareness of your business and closing customers! It takes time to learn the techniques of these tools. It doesn’t happen overnight. That’s what an agency team is for. We create campaigns and move the needle with all of the awesome tools so that you can continue to run your business and do what you do best – serve your customers!
Online marketing is the process of attracting people to your website, converting them into leads, and then closing them as customers. With a team of experts using the tools and techniques of inbound marketing as they were designed to be used, you can make the process easier and more efficient for everyone involved.
5.) Reviews Program Support
Agencies provide reviews programs for their clients. Understanding the importance of reviews, this support is tailored to the individual business and its goals so that businesses can improve their inbound marketing efforts and raise awareness of their offerings.
Agencies help businesses to better connect with their customers and convert leads into sales.
What are Some of the Most Important Marketing Tools for Companies to Take Advantage of?
Email Marketing:
Email marketing is a great way to keep in touch with your customers and keep them updated on your latest products and services. It also allows you to build relationships with potential customers and encourage them to become leads.
Lead Capture:
Lead capture allows you to collect contact information from potential customers on your website. You can then use this information to follow up with them and convert them into sales.
Lead Nurturing:
Lead nurturing is the process of nurturing leads until they are ready to become customers. This process involves providing them with the right content at the right time so that they are more likely to purchase from you.
Sales CRM:
A sales CRM helps you to manage your sales pipeline and track the progress of your leads. It also allows you to connect with your customers and keep track of all interactions with them.
The Right Marketing Agency Can Figure it All Out For You!
For companies looking to hire a team of marketing and sales experts with exceptional knowledge of the commercial landscape space, we have years of experience helping businesses just like yours achieve success. Our team of experts has a well-rounded understanding of all things landscaping. If you’re ready to take your business to the next level, contact us today by filling out an online form here, or by calling (408) 617-9267.
