When it comes to digital marketing strategies for landscapers, there’s an incredible opportunity for business growth in your local area. When you take advantage of the strategies below, they will make your website highly visible, causing your lead flow and business to grow. Below, we will present you with the most important marketing strategies for a landscaping business.
What are 5 Powerful Digital Marketing Strategies for Landscapers?
Here are some of the most common marketing strategies that will bring your landscape business tremendous results. What is more, they can fit almost any budget.
1.) Use Google Maps! (It’s FREE)
Citations are listings of your NAP data, that is, your company name, address, and phone number, in local directories, ads, and listings. For example, people use Google Maps or Google My Business to look for companies online, and citations will help them find you. Thus, it would be highly beneficial to have your NAP data listed on Google Maps, for instance. Once they search for products or services you offer in your area, your name will automatically appear.
Now, when it comes to citations, there’s a lot of value when it comes to local listings. It is worth looking into seeing how your company is seen by search engines. A simple example: If your business name is listed differently in several directories, your SEO will suffer due to inconsistencies.
2.) Use Social Media to Market Your Landscaping Company (FREE-low cost)
When it comes to digital marketing for landscapers, the significance of social media in marketing is undeniable. It can do wonders for local businesses. One of the best ways to use social media as a part of your local marketing strategy is to improve your relationship with your customers. And you can do that in many ways. First, you can use various platforms to show different examples of your services/work on a regular basis. You can also share photos or videos of your customers enjoying your products. Moreover, you can utilize social medial to engage your audience and communicate with them directly.
Facebook is an excellent channel that allows you to target precisely the audience you want on a Page or in a Group.
Furthermore, you can create ads relevant to your local market. For example, Facebook allows you to find and target your ideal audience. As a result, you will be able to bring a lot of attention to your company.
Pro tip: It may be tempting to try and exploit as many different social media channels as possible. It’s an easy trap to fall into, and you will be in over your head before you know it. Managing several different accounts can be overwhelming. We recommend choosing one, maybe two, platforms and focusing there first.
3.) Landscapers Should Be Listed in Search Engine Results
You probably already know that Search Engine Optimization (SEO) is an essential part of your strategy for digital marketing for landscapers.
SEO is a crucial component of your digital marketing for landscapers, along with website speed, mobile readiness, and great content.
However, besides SEO, your website’s mobile friendliness is another crucial ranking factor. If you make your website mobile-friendly, you will rank higher than websites that aren’t optimized for mobile devices. And it makes sense since most people search for products and services using their mobile phones. They also increasingly use them to make purchases.
3.) Manage Your Content Strategy
A major aspect of your online presence is your content. You have to ensure that it is engaging, informative, and well-optimized. Sharing content on your website, in the form of a blog, and on social media channels regularly shows that you are an active landscaping business that Google will find “worthy” to rank. Once someone Googles your brand name, the results that show up have to be up-to-date. If they aren’t, the person looking at your business will simply look elsewhere.
Content marketing is an excellent way to build authority in your field.
In addition to being well-optimized and current, you also have to ensure your content and website are aesthetically appealing.
5.) Create Goals & Track Phone Calls
This is actually the most critical part of all marketing strategies for local businesses. Have a goal in mind, so that you know when you’re successful. If you don’t know what your goal is, you will not be able to determine whether your efforts have been successful.
We recommend that our clients track the number of phone calls that they’re receiving weekly or monthly through a call-tracking app. If things are being done right, you should start to receive more inquiries as your online marketing ramps up.
Landscape Business Growth With Online Marketing
We’ve helped dozens of local, service-area businesses grow! If you’re not sure if this type of marketing is right for you, we’d be happy to have a no-obligation conversation to see if this is the direction that you should go in — or not. Call us anytime! 408-617-9267.
