Marketing a home remodeling business by ensuring that it stands out in local online searches is crucial for obtaining new customers. The good news is that it’s do-able as a well-optimized Google Business Profile (formerly Google My Business) offers invaluable assistance in this goal. However, it does take some ongoing effort to truly pay off.
I work with clients day in and day out to ensure that they’re coming up high in local results. In this guide, I will walk you through practical steps to make sure your profile stands out when potential customers search for services or products you offer. I’ll cover everything from crafting an engaging business description to encouraging customer reviews. By the end of this guide, you’ll be equipped with the knowledge and strategies needed to boost your local online presence. Let’s dive in and get your business the visibility it deserves!
So, what steps do you need to take for effective Google Business Profile optimization? Keep scrolling to read about 8 steps that we recommend
1.) Set Up Your Google Business Profile
First, you must set up your Google Business Profile if you don’t have one.
The first step is claiming and verifying it. Head to Google Business Profile and follow the prompts to claim ownership of your profile. That ensures you have full control over the information displayed.
Once claimed, it’s time to fill in key details. Start with your business name, address, and phone number (NAP). Make sure this information is accurate and matches what’s on your website and other listings. Next, select the most relevant business category and add specific attributes that describe your offerings. We’ll discuss this step in depth just below.
As you do, don’t forget to input your business hours; this keeps customers informed about when you’re open for business. Include your website URL to direct potential customers to your online presence. Finally, provide an engaging introduction and description of your business. Be clear and concise, highlighting what sets you apart.
This information not only helps customers understand your business better but also plays a significant role in Google Business Profile optimization — for better visibility in local searches. Ensuring these details are accurate and complete lays a strong foundation for the rest of your optimization efforts.
2.) Select the Right Category and Attributes to Properly Market a Home Remodeling Business
As noted above, this step requires some additional explanations. From why it boosts local SEO to just how to approach it, let us take a minute to explore it. Accurate categorization and optimal attribute selection are pivotal in Google Business Profile optimizations. Choosing the right category ensures that your business shows up in relevant searches.
That means if you’re a bakery, you want to be categorized as a bakery, not a bookstore. Attributes, on the other hand, offer detailed information about your business. That could be anything from whether you offer Wi-Fi to if your establishment is wheelchair accessible. Providing this extra detail helps potential customers make informed decisions.
Consider the specific services or products you offer to make the most of the category selection. Think about how customers might search for businesses like yours. Additionally, don’t shy away from using additional attributes to highlight unique features of your business. That not only aids customers in their decision-making process but also signals to search engines that your profile is highly relevant.
So, take a moment to ensure your category and attributes accurately represent your business – it’s a small step with big impacts on your online visibility.
3.) Optimize Your Business Description
Next, crafting a compelling business description is key. It’s your chance to introduce your home remodeling business to make a positive impression.
Keep it engaging and informative, offering a clear snapshot of what you offer and what sets you apart. At the same time, don’t forget to incorporate relevant keywords naturally. Potential customers might use these words and phrases when searching for services or products like yours.
However, it’s crucial to strike a balance. Avoid keyword stuffing, which can make your description seem unnatural and detract from the user experience. Instead, focus on providing valuable information that resonates with search engines and potential customers.
That is not a step you want to cut corners with. Your business description is fundamental, and mistakes can impact your marketing strategies’ effectiveness. For instance, wpfullcare.com finds that mistakes on this front can severely diminish the returns of website optimizations. Indeed, if Google Business Profile underperforms, so will your local SEO – and your website- as a conversion point.
4.) Upload High-Quality Visual Content
With your profile in order, it’s time to start using it and optimizing it in line with your efforts. Here, uploading high-quality visual content is unsurprisingly vital.
Images and videos offer a visual glimpse into your business, giving potential customers a better understanding of your offer. So, when it comes to images, it’s important to use high-resolution ones. These provide clarity and detail, enhancing the viewer’s experience.
Additionally, include descriptive captions and utilize alt-text for images. That not only improves accessibility but also adds valuable information for search engines. Alt-text acts as a label for the image, helping search engines understand its content. That is why this practice is virtually always included in any SEO checklist; it works.
5.) Gather and Respond to Customer Reviews
Next, gathering and showcasing customer reviews is equally vital. As such, they encourage happy customers to share their experiences; their feedback provides valuable insights and builds trust with potential clients. Responding promptly and professionally to positive and negative reviews shows your commitment to customer satisfaction. It’s an opportunity to address concerns and express gratitude.
Moreover, positive reviews are not only a boost for your reputation but also offer SEO benefits. Search engines favor businesses with positive feedback, leading to higher rankings in local search results. So, don’t underestimate the power of customer reviews – they’re powerful in building credibility and enhancing your online presence.
6.) Utilize Google Posts for Engagement and SEO
On the subject of engagement, utilizing Google Posts is a smart move. These posts act like mini-ads, providing timely information and promotions. As such, you can apply social media best practices to your profile and fine-tune over time.
Craft posts that are both informative and engaging, giving potential customers a reason to click and learn more. As you do, it’s also crucial to weave in relevant keywords naturally. That helps search engines understand what your business offers and improves your chances of appearing in local searches.
But it’s not just about broadcasting and sales enablement – you also need to encourage user interaction. Ask questions, spark conversations, and invite customers to share their thoughts. As a result, you’ll boost engagement and signal to search engines that your profile is active and relevant. So, take advantage of Google Posts to inform and connect with your audience and boost your profile’s visibility.
7.) Create Consistency Across Online Platforms
On the note of using other platforms, if you’ve listed your remodeling business in other places, it’s important to maintain consistency. This step is crucial! Specifically, you must ensure your business’s Name, Address, and Phone number (NAP) details are uniform across various directories and listings. That builds trust with potential customers and signals to search engines that your information is reliable and accurate.
Additionally, it’s important to establish a clear link from your website to your Google Business Profile. That makes it easy for visitors to find essential information about your business, such as location and contact details, directly from your site.
This connection strengthens your online presence and reinforces your business’s legitimacy. By adhering to these practices, you’re creating a seamless experience for customers and sending positive signals to search engines, ultimately enhancing the visibility and credibility of your Google Business Profile.
8.) Track Performance with Google Insights
Finally, tracking performance with Google Insights is crucial. It offers a window into how your profile performs regarding visibility and user interaction. By understanding key performance metrics like views, clicks, and customer actions, you gain valuable insights into what’s working and what might need adjustment. For instance, knowing which photos get the most views can guide your visual content strategy.
But it doesn’t stop there. These insights serve as a roadmap for refining your optimization strategies. For example, if you notice that a specific post or type of content is driving more clicks, you can replicate that success in future posts. Additionally, understanding where your audience is coming from (like direct or discovery searches) helps you tailor your content to meet their needs better.
By regularly reviewing and acting upon the data provided by Google Insights, you’re fine-tuning your profile and staying in tune with your audience’s preferences and behaviors. This iterative process leads to a more effective and engaging Google Business Profile, ultimately driving more traffic and potential customers to your business.
Conclusion on Optimizing Your Google Business Profile
In conclusion, your Google Business Profile is invaluable in bolstering your online presence and attracting potential customers. Specifically, you’re laying a solid foundation by carefully curating details, such as accurate business information and engaging visuals. Encouraging customer reviews and interactions builds trust and sends positive signals to search engines. Consistency across platforms and regular performance tracking through Google Insights ensure your profile remains effective.
Remember, every action taken in optimizing your profile contributes to better visibility in local searches. So, take the time to refine your profile, as it’s an investment that pays dividends in attracting and retaining customers. Stay committed to optimizing your Google Business Profile, and watch your business flourish in the digital landscape.
If you’d like help with optimizing your Google Business Profile, or with raising your online visibility (as a whole), feel free to reach out for a complimentary conversation and website overview on what you can do to gain more traction and customers from your online presence.
Thank you for reading our blog! If you’re a home remodeling or home improvement business that needs help with marketing, reach out. We offer complementary evaluations with no obligation to buy. We love creating value, even if you decide not to work with us. Call us at (408) 617-9267 to schedule a time to talk, or fill out a form here.
Image sources:
https://pixabay.com/vectors/online-store-online-shop-store-1674907/
https://pixabay.com/illustrations/google-maps-navigation-gps-maps-1797882/
https://unsplash.com/photos/lwAc6CL9tlMhttps://pixabay.com/illustrations/social-network-keyboard-websites-2187996/
