Although many business owners and marketers are familiar with the name HubSpot, few understand the full scope of the full HubSpot platform. That is due to HubSpot’s extensive feature set and flexible pricing options. Most people know that HubSpot is an integrated software suite for inbound marketing, which aids enterprises’ development. However, that is not all. Over the years, it has evolved from its humble beginnings as a customer relationship management (CRM) tool into something far more significant. And for this reason, today we will discuss how HubSpot can improve your small business.
What Exactly Is The HubSpot Platform?
HubSpot’s mission is simple: to help businesses increase their revenue, growth, and customer satisfaction by delivering cutting-edge tools for CRM, sales, marketing, and support. The platform can improve a company’s ability to attract consumers, close deals, and retain pleased patrons. It relies on a standardized codebase, an intuitive interface, and a trusted central hub. Because of the extensive set of features in the free HubSpot CRM, the platform is well-suited for use by startups and growing organizations.
The HubSpot Modules
HubSpot’s five core modules, or “Hubs,” are designed to assist you in managing certain facets of your company. These Hubs Are:
- Service Hub
- Marketing Hub
- CMS (Content Management System) Hub
- Sales Hub
- Operations Hub
These hubs, as well as the HubSpot services and technology upon which they are built, are provided at no cost to the user. Thus, HubSpot offers substantial advantages to businesses in their daily operations at no cost. Accordingly, we’ll discuss how HubSpot can improve your small business.
So, What are the 5 Ways That the HubSpot Platform Can Improve Your Business?
1. No Cost To Use The CRM
Subscribing to third-party services may be difficult to justify, especially for smaller firms. Thankfully, there is no term restriction on how long you may use Hubspot as your CRM of choice. Free lite versions of CRM software are widely available. However, their features are sometimes severely constrained. Contrast it with HubSpot. HubSpot’s free CRM is powerful, especially since the company offers a paid “premium” version. That means you’ll be able to save money while still taking advantage of various useful features.
Because HubSpot CRM is free, you can put the money you save towards growing your business in other areas.
With that in mind, the free plan allows for one million contact entries and an infinite number of team members to be given access. The paid plan of Hubspot provides access to more advanced sales automation features. The free plan restricts users to five email templates, five snippets, five documents, and one meeting schedule link. But for most small enterprises, the free version will do just fine. If you are willing to invest in HubSpot, it is also a good idea to start working with a HubSpot partner agency. This way, you will ensure that your implementation is successful.
2. You Can Integrate It With Other Tools You’re Using
Hubspot CRM is compatible with a wide variety of other programs, including but not limited to Gmail, Outlook, WordPress, Zapier, MailChimp, and many more. You may boost your sales and marketing efforts without spending a dime by using the many free tools that HubSpot provides. Some of the services they provide include email advertising, content administration, and landing page creation. Connect your business’s social media accounts to Hubspot and monitor KPIs like new direct messages, followers, likes, and shares. To hone your sales and marketing abilities, Hubspot offers a free, comprehensive online school geared for newcomers.
3. It’s Easy To Learn and Apply
One of the main selling points of HubSpot CRM is its simplicity. For one thing, it does away with the need to go through many spreadsheets, which are only up-to-date so long as your staff is diligent about updating them. You can find all the information you need on a certain contact in one central, searchable location. And if you know the best practices to follow, maintaining a clean CRM database isn’t going to be an issue. HubSpot’s software is also designed to be as user-friendly as possible, so even first-time users will quickly feel at home. Not only that, but if you ever have any questions, the HubSpot community is there to help. For more complicated issues, you can ask the HubSpot Academy.
Because HubSpot is so simple to use, many small businesses are turning to it for their CRM requirements.
4. It Offers In-depth Analytics
Hubspot lets you monitor a wide variety of data, including website traffic and visitor demographics. It provides a free A/B testing kit as well. You may divide your target market into very specific subsets using Hubspot. You may sort your contacts to locate persons who showed interest in purchasing but have since gone silent, for instance. Then, to entice them back, you might send them a personalized email offering a discount only for them. Hubspot puts your data in perspective and provides insights you can use to boost your marketing and sales efforts. You’ll have the insight to see cyclical tendencies in our sales funnel and implement solutions to even things out.
HubSpot CRM provides comprehensive testing and analysis tools.
5. It’s Great for Building Websites
In short, your website is the digital equivalent of a storefront. To succeed in modern digital marketing, companies need a website that is interesting, easy to navigate, and optimized for search engines. An attractive website may do wonders for your business, but few companies succeed in having a great website. That often happens because business owners usually lack the technical expertise to build and manage their websites. HubSpot, however, makes it possible for anybody to launch their website.
Incorporating HubSpot’s tools, companies may build a website without hiring a web designer or possessing specialized technical knowledge. With HubSpot, making a website is as simple as dragging and dropping elements. Therefore, it is feasible to design a website that is aesthetically beautiful and intriguing to the intended audience. Mobile users will have no trouble navigating your HubSpot-built site. That guarantees that users will have a positive experience with your site regardless of the device they access it from. Hopefully, now you have a better understanding of how HubSpot CRM can improve your small business and how you can implement it into your business.
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