Something many people don’t realize is that making online sales is a different issue from driving traffic to a website. Since selling a product is what actually makes a difference, it’s worth delving into the reason(s) why a website is or isn’t converting as optimally as it could be.
Actually making sales from the traffic that is funneled from search engines is a bit of a different science and requires pinpointing visitor segments as well as (sometimes) making adjustments to the design of the site, combined with advertising and a sound marketing strategy.
Your marketing strategy should be streamlined and targeted with the desired visitor intent in mind for organic search engine results, as well as quality targeted advertising placements. In other words, the HOW, the WHERE and the WHAT should all be taken into consideration. With the entire Internet as an option and unique content as KING, you can get pretty creative with how your business is marketed – keeping in mind that all you need is a small slice of the pie to reach your desired target.
Figuring out how much traffic you need in order to make the monthly income that you desire is easily calculable when you know what your goal is, what your product costs and what your typical conversion rate is.
We’ve helped many companies increase their revenue dramatically simply by making changes to their Website and the online channels that they’re visible in. When you put your time and energy into exposing your business to the people that are searching for it, then you’ve harnessed the power of the Internet in your favor ~ and the sky is the limit!
If you’re unclear about this concept, contact us!
