A HUGE part of making a Web site “sing” for both your audience as well as for Google’s algorithm is in the way that you create content in the form of the written word.Content is king!
Google’s algorithm is more than savvy to fly-by-night sales Web sites that hold no true value in search results and will not hesitate to downgrade or de-index a site if it is not up to par with it’s latest “Panda” algorithm update. Poor-content quality Web sites have been on Google’s “hit list” for a while now, and this recent update is their answer to weeding them out.
To be in alignment with this update, one thing to keep in mind when populating your Web site is that content is KING. In this age of information, a very high value is placed on what you have to offer to your subscribers, clients and customers.
This means that what may have been “good enough” in the past with regards to content will no longer be accepted ~ it’s a process of “weeding” out the high-value Web sites from the rest.
Online copy will make the difference between whether your Web site is ranked well or not.
What Google wants:
- Content that is well-written
- Content that focuses on what your readership/markets are looking for, not what indexing robots are looking for
- Content that educates/holds value for its readers
If you happen to have a Web site with poor content, now is the time to re-write your posts to match the quality standards that Google has set forth. If you’d like to make sure that your content is compliant with Google’s algorithm and that it appeals to the search engines and raises visibility in the right markets, contact us today. We are experts in exposing businesses to the markets that are looking for them.
Either way, be sure to harness this new update to make it work on your behalf so that you can take advantage of being included Google’s top results
