The Book Every Outdoor Service Business Needs (But Almost No One Knows About)
Most great outdoor service companies aren’t invisible online because they’re doing anything wrong.
They’re invisible because the proof of their work—the craftsmanship, the integrity, the care—never makes it beyond the job site.
Rooted in Trust was written for people like you: Contractors. Landscapers. Tree trimmers. Hardscape professionals.
The kinds of businesses that do real work for real people—and want to build a reputation that lasts longer than the next algorithm update.
Written by Matt, a marketing partner in the outdoor service space, this book shows you how to turn your everyday excellence into online credibility. No hype. No gimmicks. Just the truth, shown clearly in the places where it matters most.
Why this book matters now
With AI-generated content flooding the web, Google is changing how it ranks businesses—especially ones like yours that affect real homes, families, and safety. These companies fall under a special category: YMYL (Your Money or Your Life).
Most business owners don’t even know this exists.
But Google holds YMYL businesses to a higher standard. And if you meet that standard, you rise above the noise—ahead of competitors using tricks or templated marketing.
Here’s the loophole:
If your business builds trust online the same way you’ve built it in the real world, you get seen.
You get chosen.
You grow—sustainably.
Who this book isn’t for
This is not a book about trendy tactics.
It’s a guide to building durable visibility based on who you already are.
Inside you’ll discover:
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Why trust, not tactics, is the true engine of long-term growth
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How to turn photos, reviews, and customer stories into search power
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The Credibility Loop: a framework for compounding visibility over time
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What Google looks for in YMYL businesses (and how to speak its language)
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How your team can help create momentum, even without “marketing” skills
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Why getting found once is good—but becoming the obvious choice is better
Who this book isn't for
This book isn’t for people who think they already have all the answers.
It’s not for those chasing shortcuts or outsourcing trust.
It’s for leaders who care.
About their work. Their people. Their customers.
And who are ready to let the online world see the same excellence their clients already do.
From Matt, the Author
“I wrote this book because I’ve seen too many great companies stay small—not from lack of skill, but because no one could see their greatness online.
If you’re doing honest work, building a good team, and taking care of customers—Google wants to reward that. You just have to show it.
Rooted in Trust is here to guide you. And if you need help putting it into action, my team and I would be honored to walk that road with you.”
Ready to Grow the Right Way?
If your company is built on real work, real relationships, and real results — this book will show you how to build an online presence that reflects that.
Not just for today, but for the long run.