When it comes to marketing home remodeling companies, as well as in life, we find that there are small hinges that can swing big doors. Although typically not the case, when we find them, it’s advantageous to capitalize on them. When it comes to title tags, this couldn’t be more true .
Properly optimizing title tags has a direct correlation with bringing in more sales leads from your website.
Search engine optimization is one of those things that can be elusive. Google, with the highest market share, doesn’t reveal all that it takes for a business to rank high. However, they do reveal a couple of tactics necessary for ranking high, and optimizing a website’s title tags is high on the list — second to creating fresh content on a regular basis. If you’re not sure what a title tag is, below is an image from a Pg. 1 Google search result for the term “ocean freight”.
The title tag portion in the image is “Spokane Remodeling Company – Integrity Remodeling INC”:
From the title tag above, Google can clearly see that this is in fact Integrity Remodeling INC’s home page, and since it’s very important to Google to provide the proper search engine results to its users, it has given Integrity Remodling INC the Pg. 1 ranking result for this term.
Note that this title tag not only gives information about what the page content is about, but also includes a highly searched keyword term “Spokane remodeling company” that will improve the business’ ranking in search engine result pages.
They even had enough space to fit in their contact number so that interested parties can easily get in touch.
Rewards for Proper Labeling
Google counts on you, the business owner, to properly label your website so that it can index it properly in search results. And when a website is properly labeled, the business is rewarded with higher search engine rankings. It’s an opportunity that’s open and available to all businesses — large and small — regardless of marketing budget.
Title tags have been one of the cornerstones of SEO since the beginning. As far as we can tell, this isn’t going to change.
Beyond Title Tags — Marketing Home Remodeling Companies
Yes, title tags are very important. Essential to outrank your competition. But beyond title tags, if you’re trying to rank high, you must have content that speaks to the keywords that you’re going after. Content, in the form of blog posts, or regular website pages, is essential. Rule of thumb is that there must be approximately eight blog posts of a reasonable length (600 words or more) for each keyword that you’d like to rank for. And sometimes even more content is needed for terms that are more difficult to rank for. There are countless stats on the benefits of blogging for business to attract a greater amount of sales leads.
If you have any questions, reach out to us for a no-obligation conversation about marketing for your home remodeling company. Thanks for stopping by!
Main Image Credit: Adobe Images – Angelov
