What does Internet marketing mean to you?
At this time of great change and expansion of business services and offering, Internet Marketing means something different to you than it does to the next person who will read this post. We’ve witnessed a big shift in recent years in how people work, live and conduct both personal and business communication. Engaging people is different than it was five years ago. The fact is, there is someone who is interested in what you have to offer – but finding that person so that you can present your product or service is the challenge. The good news is that it’s no longer a shot in the dark. You can speak to that person in the places that they prefer to find you … and you can create a richer, more relevant and personalized experience for that person.
Communication has been elevated to a new level and that level; the approach is targeted, direct, specific and relevant. It wastes no time or money. It adds to a business’ bottom line. Search Strategy Marketing has mastered the art of successful online communication; our goal is to get it down to a science with each business that we serve.
[box type=”info”] Marketing has been elevated to a new level. And at that level, the approach is targeted, direct, specific and relevant. It wastes no time or money. It adds to a business’ bottom line. [/box]
Attract visitors. Convert leads. Close customers. Delight people into promoting your business to others.
Blogging, social media, keyword identification, landing pages, calls-to-action, active forms, e-mail marketing, workflows and lead scoring — all backed with a sound strategy — all work to do this and can drastically change the visibility and sales of your business.
It’s not one tactic, one channel, or one type of technology. It’s a methodology that’s specifically designed so that your business can capitalize on the way consumers make buying decisions today. Internet marketers of the inbound breed understand that people value personalized, relevant content and connections — not messages that interrupt — at every stage of the buying cycle.
